Social Media Guidelines and Expectations

ISU's official accounts can be found on Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok. As part of the University's Social Media Guidelines and Expectations, departments and units are asked to complete the Social Media Account Registration Form prior to starting a social media account. If your department or unit already maintains a social media account, please fill out the form and provide the most recent information about your account(s) if you have not done so.

Before creating a new social media account for your unit, please review the social media guidelines and expectations. You should only create a social media account in the name of a recognized ISU entity if you are authorized to do so by your Vice President or Cabinet Member.

The guidelines and expectations apply to all university departments and offices using the Indiana State University name (variations include ISU, Indiana State, Indiana State U) in social media account administration in platforms including, but not limited to, Twitter, Facebook, Instagram, Snapchat, TikTok, YouTube, and LinkedIn. It is not intended to prohibit creative expression but to support, protect, and clarify. Public pages and direct messages are both subject to these guidelines and expectations. This does not apply to personal pages of employees of the institution.

 

 

Throughout this lesson, you will encounter Self-Check Questions like the one below. These will help you determine your ability to meet the stated objectives of the lesson. While this lesson mainly serves as a basic information to social media account managers, you might want to earn 80% of the possible points to solidify and demostrate the contents in this resource.

  

 

Image: "Social Media" by mohamed hassam in pxhere is under CC0 1.0