General Advice for Social Media Use

General advice for social media use:

Ask yourself: If this posting were on the front page of the New York Times, how would you feel?
Use proper grammar, spelling, and punctuation in your posts. Check for mistakes and typos before and after publication.
Promote your department's social media account by talking about it at events you host, or linking it to your website. Put your account usernames and/or handles on your email signatures, print materials, etc.
Have your Indiana State social media accounts follow other Indiana State affiliated accounts. You can retweet another account's tweet or share their Facebook post. This will give the post a bigger audience. If your account makes an effort to help other university accounts, they will do the same for you.
When posting on behalf of the university, or even posting about the university on your personal account(s), think about current university social media campaigns and what could apply to your post. Tailor your posts to relevant hashtags (example: #IndState, #SycamoreStrong) or taglines so your account is in sync with other campus outlets and your posts will have more reach.

Here are some more points to keep in mind for social media use:

Be respectful of fans, followers, and those you engage with online. Use discretion regarding the use of public forums versus direct messages.
Be aware that as a member of the community, people may judge your work and the university by what you say.
The internet is not private. What is posted online never goes away completely and may receive negative and positive reactions. Be careful what you post!
It is hard to read tone on the internet so be careful how you convey yourself and the institution. Sarcasm can be difficult to detect. It is best to keep the content professional and free of any sarcastic tones or words that could be conveyed as rude or offensive.

Let's see what you take away from this section.

Social Media Guidelines and Expectations